Abstract
This case study tells the story of of how one editor at Time magazine took a concept—create a “mirror on America”—and translated it into 12 pages in the magazine. The case describes the kind of decisions editors have to make on a daily basis: what to include, what to leave out, how to staff a story, how much time to spend reporting. It also raises the issue of hierarchy in a newsroom. Whose call ultimately is it what goes into a story—the managing editor’s, the
frontline editor’s, or the reporter’s? Click here to get this case study now…

The case will give students insight into the workings of a weekly news magazine. It will allow them to exercise their own editorial judgment, and to struggle with the strategic and practical decisions which go into assembling a story about a complex subject. They will also get an unusual glimpse into the concerns of a graphics department. Click here to get this case study now…

This case can be used in a class about magazine writing and/or editing, about integrating graphics into a text narrative, or about editorial decisionmaking.

Credits
This journalism case study was written by Kathleen Gilsinan for the Knight Case Studies Initiative, Graduate School of Journalism, Columbia University. The faculty sponsor was Professor Michael Shapiro. The Columbia Center for New Media Teaching and Learning (CCNMTL) produced the multimedia, online product. Josh Stanley was the project coordinator, and Zarina Mustapha was the website designer. Funding was provided by the John S. and James L. Knight Foundation. TIME Magazine material © Time Inc. used with permission.

Copyright © 2007 The Trustees of Columbia University in the City of New York. No part of this publication may be reproduced, revised, translated, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the written permission of the Case Studies Initiative.

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